Slot Machine Social Media
- Best Slot Machines To Play
- Slots Social Casino Free Download
- Slot Machine Social Media
- Digital Media Slot
- Slot Machine Effect Social Media
Social media platforms are using the same techniques as gambling firms to create psychological dependencies and ingrain their products in the lives of their users, experts warn. These methods are.
Smartphones and social media by their very nature are like slot machines, enticing users to check for updates and news, explains Tristan Harris for Spiegel Online, describing intermittent variable rewards and need for social approval. The technology, like magicians, gives users the illusion of choice. Take advantage of our great selection of free online slots. Play real Vegas slot games such as Starry Night, Eagle Bucks, and Roaming Reels. If you’re really feeling lucky, check out details on our Leaderboard Challenge.Best of luck playing our online slot games!
Social media has changed our lives irreversibly. The innocence of sharing photos with family and friends; announcing some of life’s biggest moments; publicising local events; publicising absolutely anything … social media has become one of the primary ways we communicate as a modern society.
As of 2019, the number of internet users worldwide is 4.38 billion, and the number of those internet users engaging on social media is 3.484 billion, up 9% year-on-year. Another industry booming, the engagement seen in the world of gambling has risen to a mammoth $25.69 billion—partially down to growth in online gambling, and particularly the rise of virtual one-armed bandits; from online slot games UK all the way to the pokies of Australia.
One may struggle to see the connection between social media’s spiralling omnipresence and a practice that dates back to the Paleolithic period, before written history began, but social media has recently faced criticism for its addictive qualities and parallels with slots. Many users, including some of Silicon Valley’s biggest tech players, have decided to curb their time on social media, even going so far as to install apps to control their usage. Those not as switched on, however, are facing increasing addiction to their devices.
Justin Rosenstein—co-founder of software company Asana and former employee of both Google and Facebook—is part of a growing number of individuals speaking out on the addictive nature of social media and the way it has the potential to limit our productivity. Rosenstein is an expert in the field—he was after all the Facebook engineer who created the same ‘like’ button that he now avoids pressing.
“Everyone is distracted,” says Rosenstein. “All of the time. One reason I think it is particularly important for us to talk about this now is that we may be the last generation that can remember life before.”
The advent of the ‘pull to refresh’.
Free Slot Machine 3D models for download, files in 3ds, max, c4d, maya, blend, obj, fbx with low poly, animated, rigged, game, and VR options. Slot machines 3d model free.
One of the Silicon Valley heavyweights joining Rosenstein in his critique of social media is Tristan Harris. Formerly a design ethicist at Google, Harris is the director and co-founder of the Center for Humane Technology as well as the cofounder of the Time Well Spent movement. He’s coined the phrase ‘human downgrading’; a term that suggests that computers are actually transforming people’s lives for the worse. In 2016, he was described by The Atlantic as “the closest thing Silicon Valley has to a conscience.”
Harris believes that the design of social media applications apply some of the same principles that can make other forms of entertainment, like gambling, exceedingly alluring. He has previously called smartphones the ‘slot machine in your pocket’ and is campaigning for stronger ethics in Silicon Valley, as well as the tech industry more generally.
“Each time you’re swiping down, it’s like a slot machine,” he says. “You don’t know what’s coming next. Sometimes it’s a beautiful photo. Sometimes it’s just an ad.” What slot machines and social media share are variable rewards.
This feeds into the ‘pull to refresh’ function. Every time we pull down to refresh our timeline—whether that’s on Facebook, Twitter or even by email—we don’t know what we’ll discover. That could be a new email from work, lots of surprising ‘likes’ or even disappointment should there be nothing fresh to excite us. The downward-pull action, created by designer Loren Brichter, has been emulated across many different apps, and its ubiquity has become intuitive for its users. Being drawn into what’s called ‘ludic loops’—where a user is unsure whether they’ll receive feedback (or in the case of a slot machine, cash rewards) following anticipation—is what keeps us hooked. Or, as Harris says: pulling the lever.
“You pull a lever and immediately receive either an enticing reward (a match, a prize) or nothing,” says the Silicon Valley activist.
Quick reward psychology is nothing new. American psychologist B. F. Skinner at Harvard University was a pioneer of the concept. His theory of Operant Conditioning, which he first made reference to in 1938, is a method of learning that occurs through punishments and rewards for behaviour. What it comes down to is our conditioned associations between a particular behaviour, like pulling a lever on a slot machine, and its consequence: winning rewards. It’s what makes entertainment like gambling, and new forms of technology, like social media, so alluring; activities we want to come back to, again and again.
All fun and games?
The most simple way of explaining the deep psychology behind users of slot machines, especially online slot games, is that they’re fun to play. The success of the industry speaks for itself. The UK Gambling Commission report shows a massive 12.8% increase in the online gambling sector, accounting for £5.3 billion in Gross Gambling Yield (GGY) during the year. During 2016, online slot machine style games alone generated £1.8 billion in the UK. It’s one of the largest revenue generators of the sector and continues to grow year-on-year.
That the industry has become so lucrative has had many benefits for the players who enjoy online slots. The more income generated by the slots, the more people want to get a part of the action. Including game developers, publishers and brands. The saturation of the market has resulted in many advancements in game technology. Newer, more exciting games are being published every week as game companies compete in the marketplace. And with developments like augmented reality (AR) and virtual reality (VR), online slots are continuously evolving as they become more and more entertaining for the people who access and enjoy them.
The success of the industry—and the fun it elicits for its many players around the world—makes it a fine example for other sectors to try and replicate. Random number generator chip slot machine. That many of the techniques used to entice people to play online slots are being used by social media companies makes sense: they know a good model when they see it.
Where casinos have used techniques like air filtration and a lack of natural light to keep their gamblers in a limbo-like state, online gambling has allowed users to dip in and out of gaming anywhere, at any time of the day, and social media shares this perma-connection. Smartphones guide us out of any situation we don’t want to be in, it negates awkward silences, deletes boredom at the source. We are bombarded with stimuli and all of the techniques learnt from the world of gambling keep us coming back for more.
Of course to be ‘an addict’ requires a predilection to addiction, it requires pain that cannot be coped with another way, not everyone will become addicted. But this doesn’t mean that Silicon Valley shouldn’t look at the techniques it employs. “The ultimate freedom is a free mind,” says Tristan Harris, “and we need technology that’s on our team to help us live, feel, think and act freely. We need our smartphones, notifications screens and web browsers to be exoskeletons for our minds and interpersonal relationships that put our values, not our impulses, first. People’s time is valuable. And we should protect it with the same rigour as privacy and other digital rights.”
Just think next time you ‘pull the lever’: do you really need those likes?
| SUMMARY: Social media marketing thrives on great content. But what separates flat and boring posts from the ones that spark sharing? The Aria Resort & Casino worked storytelling into its updates on social networks and saw sharing jump 310%. Find out how the effort grew from the shadow of another less-than-stellar campaign. |
CHALLENGE
Everything in Las Vegas is competing for attention. Standing out can be difficult, especially for a new casino.The Aria Resort & Casino opened in 2009 and Derek Schoen, Director of Interactive Marketing, helped kick off the first marketing campaign.
The campaign 'The Center of Vegas. Shifted.' emphasized that the Aria was new and that people should visit.
'We noticed that the campaign created a question in the minds of guests: 'why?' Schoen said.
Many marketers would start wringing their hands at this point, but the Aria's team saw an opportunity.
CAMPAIGN
The Aria's team answered with a technique Schoen called 'storytelling.' Instead of saying that people should come to the Aria, the team showed why they should come and hoped the reasons were interesting enough to share.Step #1. Find something unique
The marketing team listed more than a dozen parts of the Aria that helped make it unique. The list included:- barMASA — A top quality Japanese restaurant.
- Gold Lounge — A lounge devoted to Elvis Presley (the theme has since changed).
- Blossom — A Chinese restaurant with quiet, intimate booths.
Step #2. Describe why it is unique
The team went a level deeper, listingBest Slot Machines To Play
why these parts of the Aria were unique. For example, the team identified the following four details that made barMASA stand out:- Chef — Head Chef Masa Takayama owns the first-ever Japanese restaurant in the U.S. to receive a three-star Michelin rating.
'If you were to eat at his restaurant in New York, you'd be on a two-month waiting list,' Schoen said. - Super fresh — 'Our fish is not out of the water more than 24 hours before it is on your plate.'
- Cocktails — High-end Japanese liquors, as well as whiskeys, scotches and sakes are sold. They are offered in minimalist settings that emphasize the spirits 'as they are,' Schoen said.
- Plating — The restaurant follows a Japanese custom of plating and serves patrons 'what can only be described as works of art.'
More than unique
These points were more than quirky details about barMASA; they were differentiators that helped the Aria stand out from the competition.'These cool little stories showed that we were superior in these areas,' Schoen said.
Step #3. Create imagery (images and video)
The team felt that these details, or 'mini stories,' would make great content for their audiences on Facebook and Twitter.Wanting to 'show' instead of merely 'tell,' the marketing team grabbed a digital camera from the office and shot what Schoen called 'cool, fun, quick photos.'
The photos were illustrations for the mini stories. They included photos of:
- Several types of fresh sushi
- Slot machines with monitors that resembled curved 40-inch televisions (the only ones in Vegas)
- Private, quiet booths at Blossom, a Chinese restaurant at the resort
The team even made several video clips of:
- Lumina — 'The only fountain in the world lit by colors that you can even see in direct sunlight.'
- Crystals at CityCenter — An art display combining clear cylinders of bubbling liquid and 'high-tech electronics that create a fascinating water show you can’t miss when you visit Las Vegas.'
Step #4. Share the story
The Aria's team began sharing the mini stories with their audiences on Facebook (678,000 followers at the time of this writing) and Twitter (134,000 followers).
The team's initial campaign stated 'The Center of Vegas has Shifted.' Now, each mini story had a new twist on the tagline, such as: - barMASA — '#TheCenter of Cuisine. Shifted'
- Blossom — '#TheCenter of Intimacy has Shifted'
- Crystals at CityCenter — '#TheCenter of Fascination has Shifted'
The team included these taglines in the updates, and also included the initial campaign's hashtag, #TheCenter.
Step #5. Don't push for bookings
'In Las Vegas, it's very hard to get people to book ahead of time. Normally, people will pick one thing they really want to do and then they're going to play it by ear,' Schoen said.That's why the Aria didn't intend the mini stories to drive bookings online. Instead, the team sought to raise awareness of the Aria's differentiators and create a positive experience.
'We want to leave you with happy feelings and a lot of great knowledge,' Schoen said. 'It's all about getting into that consideration set, so the next time they come to Vegas, they can say, 'Hey, I heard about barMASA and I really have to go check out that sushi.'
RESULTS
The Aria's team expected the images, videos and mini stories would attract interest from their audience and spark sharing.'Our share rate on this content was four times higher than our average … The most-shared content we ever created was around 'The Center' campaign,' Schoen said.
Posts created for the campaign increased several metrics above the Aria's average:
- 310% increase in share rate on posts with '#TheCenter'
- 200% increase in interaction rate
- 320% increase in impressions
'I always love talking about storytelling,' Schoen said, 'because I think it's what every company should be doing, but isn't. I think it's what marketing today is all about.'
Editor's Note: While the Aria Resort & Casino is the location for MarketingSherpa Email Summit 2014, this case study came to us from the reporter as sheer coincidence.
Creative Samples
Source
Aria Resort & CasinoRelated Resources
MarketingSherpa Email Summit 2014 in Las VegasSocial Media Marketing: UNC Health Care boosts weekly reach of Facebook page 2,576% with live chats
Social Media Marketing: How a small e-commerce site attracted 293,000 Facebook fans
Integrated SMS, Social and Email Promo Capitalizes on Weather Event: 5 Steps